LEARNING LAB: PR 101 for Nonprofits - Elevating Your Mission Through Effective Public Relations
In Person\On Site | Available
This workshop provides an overview of public relations for nonprofits, offering practical strategies to elevate your organization’s visibility and impact. Participants will learn what makes a story newsworthy, how to craft effective press releases and media alerts, and build strong media relationships. Designed for nonprofits with limited resources, this session will provide essential tools to create buzz, build credibility and connect with key audiences.
WORKSHOP OUTCOMES:
1. Understand what makes a story newsworthy and how to craft PR strategies aligned with your mission.
2. Learn how to write compelling press releases and media alerts tailored to nonprofit needs.
3. Develop and maintain effective media relationships.
4. Gain practical tips for creating buzz and connecting with key audiences.
5. Explore best practices for crisis communication and measuring PR success.
FACILITATOR BIO
Durée Mellion Ross
President & CEO
Durée & Company
With over 25 years of experience in the public relations industry, Durée Mellion Ross is a seasoned leader in the field. As President & CEO of Durée & Company, she has built a reputation for excellence, earning notable recognition in 2023 when she was named PRNEWS' "PR Person of the Year". Under her leadership, Durée & Company was also honored as Fort Lauderdale Magazine’s Best PR Agency for two consecutive years (2023 and 2024).
Beyond her professional accomplishments, Ross is a passionate leader and mentor, dedicated to fostering strong, mutually beneficial relationships. She believes that these connections are essential to thriving in today’s fast-paced and ever-evolving business environment.