In today’s digital world, video marketing is a game-changer for nonprofits looking to expand their reach, inspire action, and connect deeply with supporters. This hands-on and comprehensive course, led by Chris Baker of Visuals by Momo (VBM), will guide you through the essentials of video marketing tailored specifically for nonprofit organizations.
Learn how to create compelling video content that aligns with your mission, maximizes your resources, and strengthens your storytelling efforts. With practical guidance and actionable insights, this course will equip you with the tools and techniques to integrate video storytelling into your marketing strategy effectively. From crafting powerful narratives to maximizing your reach across platforms, you’ll discover how to make a lasting impact with video, even on a limited budget.
Whether you're a beginner or looking to refine your strategy, this course will empower you to drive awareness, inspire donors, and amplify your nonprofit’s mission.
WORKSHOP OUTCOMES:
1. Develop a Strategic Video Marketing Plan: Attendees will gain the skills to create a roadmap for video content that aligns with their nonprofit’s mission, audience preferences, and engagement goals.
2. Master Effective Content Creation: Learn to craft high-quality, emotionally resonant videos using techniques such as storyboarding, scripting, and editing, ensuring a professional result without requiring extensive resources.
3. Maximize Video Impact Across Channels: Explore the best practices for optimizing video distribution on social media, websites, and email campaigns to reach a broader audience and inspire meaningful action.
4. Enhance Audience Engagement: Understand how to identify your target audience, tailor your message, and use data-driven insights to refine your video marketing efforts for better results.
5. Avoid Common Pitfalls: Discover key mistakes nonprofits often make in video marketing—such as neglecting SEO, skipping call-to-actions, or poor platform optimization—and how to overcome them.