Increasingly, nonprofits are being called upon by their stakeholders to provide “proof” that their programs are successful. In addition, organizations must demonstrate need and share how their program will address this clearly defined need. While most nonprofit leaders agree that collecting data and measuring success is important, the ability to clearly define needs and document tangible outcomes remains elusive for many organizations. Building on an established program planning framework, participants will learn how to:

(1) clearly define the four types of needs within a needs assessment,

(2) create a compelling needs statement,

(3) draft detailed goals and objectives linked to specific program outcomes, and

(4) locate the tools needed to measure.